Six former Googlers from Search Quality team are joining together in the Search Quality Alliance to share their expertise and evangelize successful White Hat search engine optimization in the search industry.
The Search Quality Alliance
The Search Quality Alliance is a group of former Google employees from the Search Quality team. This team is responsible for the non-paid search in order to provide the best search results for Google’s users. Each member is bringing in individuals strengths, on a functional and international level. All our clients will benefit from the Alliance full SEO expertise. For example well known Pedro Dias just left the Search Quality team this September and now joins the Search Quality Alliance.
Currently the companies forming the alliance are located in five regions. With Alfonso Verdugo in Spain (Optimanova), Jonas Weber/Ariel Lambrecht in Germany (webhelps!), Michael Schwarz in Austria (Improove), Sébastien Monnier in France (Woptimo) and Ariel Lambrecht/Pedro Dias in Brazil (Engeeno). In these countries, Google market share is more than 90%.
The members background of the Search Quality Alliance consist out of programmers, marketing specialists, usability evangelists, analytics experts and business strategists. All those interface functions are indispensable to execute successful search engine optimization.
As former Googlers we see it as our mission to teach as many people as possible how to execute successful search engine optimization and to be consistent with the Google Webmaster guidelines at the same time.
From collaboration in international SEO projects, to Google & SEO workshops, up to developing new tools including testing and sharing of best practises, the Search Quality Alliance will offer a range of SEO solutions.
Legal Status of the Alliance
The alliance is a group of 5 autonomous companies. For now it is not planned to found a new parent company. But the network makes it possible to cooperate on large and international SEO projects with local expertise and sufficient resources.